Mad men: Discuss the auidence appeal of the texts (30)

Within Mad men it appeals to its niche audience in various ways the main appeal is towards an older generation this is because the text uses a lot of nostalgia referring to the time of the setting by including some at rare times non diegetic music this either presents jazzy music of the 1960 or depressing music on the day when the company presented their car design because this has been a dodgy deal to twist the opposing votes in the companies favour.The audience uses this text to either use it for information or escapism.Starting with escapism people enjoy this type of niche media text because it doesn't make the audience think in the certain way it does this by not using any non diegetic music so the audience can have a view of each of the characters in their own way.Escapism is also affective on the audience who love nostalgia and can give them a break on reality to delve into a setting where the rules of the 1960s apply such as men was more dominent and powerful than women and being racist was more acceptable than it is today.Mad men can also be applied for infomation to learn and understand how things were in the 1960s this is not a bad source of it because the series tries to make it as realistic as possiable this is displayed within the mise en scene from the suits and clothing that the office people wore daily to the style of the flats and what people had back in those days.